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Human Centred Design
Hands-on Projects
Behavioural Science
The Impact that drives positive change.

We create positive change in communities by collaborating with them using human-centered design. Integrating strategies from disciplines like design and behavioral science, we innovate and drive impactful outcomes.

As part of our ongoing commitment to improvement, we have incorporated behavioral science into our human-centered design (HCD) practice. This integration empowers us to develop new approaches, methods, tools, and offerings that enhance the impact of programs, policies, and services, ultimately driving social change.

News & Case Studies
Choice Architecture
Choice Architecture

Using feedback to influence positive behavior: The case of Interior Architects

GAMIFICATION: ‘As Heroinas’
GAMIFICATION: ‘As Heroinas’

Improving the eating practices of adolescent girls in Nampula Province, Mozambique

Defaults
Defaults

Making Organ donation the default option as a strategy to help save more lives

Piggybacking
Piggybacking

The power of linking new habits to existing routines

Cues
Cues

Designing out Trachoma – Shifting WASH Behaviors Using Behavioral Nudges

The Emergence of Nudge Units: Case Study – England
The Emergence of Nudge Units: Case Study – England

“Nudge units” emerged in 2009 as a novel approach when the US government recruited Cass Sunstein to head the Office of Information and Regulatory Affairs (OIRA) to streamline regulations.

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