Using feedback to influence positive behavior: The case of Interior Architects

Today, choice architecture is key in strategizing and enhancing workspace utilization. For example, Richard Thaler used the example of light bulbs that glowed in the darker shades of red as consumers used higher levels of energy. The visual feedback helped reduce energy consumption by 40% in Southern California during peak periods.

In another example, the careful selection of color is a subliminal feedback system, suggesting the type of behavior anticipated in a work area. Vibrant colors suggest energy and buzz; quieter colors suggest lowered voices and heads-down. A communal table is also a design feature that encourages collaboration.

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