GAMIFICATION: ‘As Heroinas’
Article
Improving the eating practices of adolescent girls in Nampula Province, Mozambique
ThinkPlace collaborated with GAIN to understand how social networks influence adolescent girls’ eating practices.
ThinkPlace designed “As Heroinas”- a game that employs a variable reward system to motivate adolescent girls to eat fruits, vegetables, and beans daily. Girls received an empty bracelet, which they had to fill with lucky charms by performing real-life tasks (nutrition-based) upon which they got a chance to acquire many charms from a draw selection to win.